Privacy policy

This Privacy Policy describes how yankum.com (the “Site”, “we”, “us”, or “our”) collects, uses, and shares your Personal Information when you visit, subscribe, interact with, or make a purchase from the Site.

By visiting the Site, subscribing to emails or text messages, or providing your information in any form, you consent to the collection, use, and sharing of your Personal Information with Yankum Ropes and its trusted partners for the purposes described below, including order fulfillment, customer service, advertising, analytics, and marketing communications.

In addition, you agree to our Messaging Terms and Messaging Privacy Policy.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information”.

  • Device information: Examples: browser version, IP address, time zone, cookie info, pages/products viewed, search terms, site interaction.
    Purpose: to load the Site accurately and perform analytics.
    Source: collected automatically.
    Disclosure: Shopify and analytics partners.
  • Order information: Examples: name, address, payment info, email, phone.
    Purpose: process orders, confirmations, fraud prevention, marketing.
    Source: collected from you.
    Disclosure: Shopify and third-party service providers.
  • Customer support information: Purpose: to assist you.
    Source: collected from you.
    Disclosure: customer support platforms.

We also partner with Microsoft Clarity and Microsoft Advertising to understand how users interact with our site via session replays, heatmaps, and analytics. Read the Microsoft Privacy Statement.

Minors

The Site is not intended for individuals under 18. If you believe a child has submitted data, contact us to request deletion.

Sharing Personal Information

We share your Personal Information with third-party service providers and marketing partners to operate our business, fulfill orders, and communicate with you. These include:

  • Shopify – for order processing and store management (Privacy Policy)
  • Marketing platforms like Facebook, Google, and Microsoft
  • Email and SMS providers
  • Analytics platforms
  • Legal or regulatory agencies when required

By providing your information, you consent to it being shared with Yankum Ropes and its partners.

Behavioural Advertising

We use your information to deliver relevant advertising based on your interaction with our site. This includes:

You can also opt out via the Digital Advertising Alliance.

Using Personal Information

We use your data to:

  • Offer products and fulfill orders
  • Process transactions and arrange shipping
  • Send updates and marketing
  • Prevent fraud and improve the Site

Lawful Basis (GDPR)

For users in the EEA, we process data based on:

  • Consent
  • Contractual obligations
  • Legal compliance
  • Legitimate interests

Retention

We retain your information unless you request deletion.

Automatic Decision-Making

We do not use fully automated decisions. Shopify uses limited automated fraud detection tools.

Your Rights

GDPR (EEA residents): You may request access, correction, or deletion of your data.
CCPA (California residents): You may request access, correction, deletion, or assign an agent to do so.

Cookies

We use cookies to operate the site and understand user behavior. You can manage cookies through your browser. Learn more at allaboutcookies.org. Blocking cookies may impact functionality and won’t fully prevent data sharing with partners.

Do Not Track

We do not respond to Do Not Track signals, as standards are inconsistent.

Changes

We may update this policy periodically for legal, operational, or regulatory reasons.

Contact

Questions? Reach out to us:

Email: info@yankum.com
Mail: Yankum Ropes, 918 Overland Ave, Burley ID 83318, United States

If you're not satisfied with our response, you may contact your data protection authority or file a complaint here.

Last updated: 2025